Mary Meeker’s Internet Trends Report 2017: Key Takeaways for the Tech World
Key Highlights from Meeker’s 2017 Report:
- Smartphone sales and internet penetration growth are slowing. While mobile usage has skyrocketed, desktop usage hasn’t declined significantly, indicating that it’s more of an “addition of mobile” than a “shift to mobile.”
- Mobile usage is growing faster than ad spending. This presents a huge opportunity for mobile ad platforms like Google and Facebook.
- Google and Facebook control 85% of online ad growth. Their dominance in digital advertising continues to grow.
- Streaming music, led by Spotify, surpassed physical music sales. This marked the first revenue growth for recorded music in 16 years.
- Esports are exploding, with viewership increasing by 40% year over year. Millennials are increasingly opting for esports over traditional sports.
- Email spam with malicious attachments is rising with increased cloud usage. Users should be cautious about clicking on suspicious links.
- Tech companies drive wealth creation in China. The country is seeing a surge in livestreaming and bike-sharing services.
- Falling data costs are driving internet adoption in India. However, smartphone prices remain a significant barrier.
- Many successful tech companies in the US were founded by immigrants. This highlights the importance of diversity and inclusivity in the tech world.
Meeker’s report offers a valuable snapshot of the tech industry in 2017. It reveals key trends that continue to shape the landscape today, such as the rising importance of mobile and the growing influence of AI and esports.
