Mira Prism: The $99 AR Headset Vying to Be the Google Daydream of Augmented Reality
The Mira Prism is a unique product targeting a potentially underserved niche in the AR market. This $99 headset, devoid of onboard electronics, works by connecting to an iPhone. Users slip their phone into the visor, and the display is reflected into their line of sight. The phone’s front-facing camera handles rudimentary positional tracking.
Mira’s vision is ambitious. It aims to bring affordable, accessible AR to consumers. The company is positioning the Prism as an alternative to pricier AR headsets like Microsoft’s Hololens and DAQRI Helmet, which retail at 3,000and15,000 respectively.
The Prism’s low price point is appealing, but its success hinges on the quality and quantity of content it can offer. The company acknowledges the need to build a robust library of experiences, given its unique format that excludes SLAM technology, which provides environmental awareness for AR.
Despite its limitations, the Prism offers a compelling AR experience for its price. Users can enjoy 360-degree gameplay overlaid on the real world, and multiplayer experiences are possible with nearby headsets. However, the Prism’s bulkiness and reliance on a smartphone raise questions about its practicality compared to a standalone AR headset or even a VR headset.
While Mira envisions a more compact and portable version of the Prism for outdoor use, that’s likely a few generations away. For now, the company faces the challenge of creating compelling content that encourages users to embrace the Prism.
