Magic Leap’s New Website Is a Giant, Well-Funded Performance Art Piece
Magic Leap, the augmented reality company that has yet to launch a product or share any details of a product, has launched a new website. The website is nice and modern, but it’s also full of bizarre easter eggs that call back to a TEDx talk the CEO gave in 2012.
The website is pretty bare bones, but there are a few key things to look for. For example, if you try to access a page that doesn’t exist, you’ll be taken to a 404 page with a flickering light bulb. The flickering is actually morse code that spells out the word “KEYWORD.”
If you type out the word “phydre” on the 404 page, you’ll be given a bunch of binary code followed by a smiley face. The binary code translates to the coordinates “03h 02m 16.77307s +04° 05′ 23.0596″ which are the exact coordinates of Alpha Ceti, the second-largest star in the constellation Cetus.
Many Redditors are theorizing that the star points to a December reveal for Magic Leap’s first product, because that is the time of the year that this particular star is most visible.
It’s unclear what all this means, but it’s certainly a lot of distraction coming from a startup that appears to have a lot of actual problems to work on. Maybe they’re just kicking back with some fun. All I know is that Magic Leap certainly isn’t doing much to dispel the stereotype of Florida being a place where weird shit happens.
