AI Will Fundamentally Change How We Manage Content
Content management is about to undergo a foundational shift as artificial intelligence and machine learning bring long-sought order to enterprise content. As the volume of content has increased, the ability to manage it all seems to have eluded us. Ironic, since Content Management Systems were supposed to solve the enterprise content organization problem. The paradox was that the more content you collected, the harder it was to manage. AI and machine learning have the power to change that because machine learning algorithms actually work better with more data, and that has the potential to fundamentally alter how we think about managing content.
That could be why Box CEO Aaron Levie thinks AI could have a bigger impact on content management than even cloud computing did a decade ago. “I think it’s going to be more fundamental than the cloud in terms of its impact across all enterprise software, but specifically in our space, cloud content management.” He believes that’s precisely because of the exponential increase in the amount of data that is being created and shared internally and externally today by organizations of all sizes. “The only way we are going to be able to make sense of all this data and to extract more and more value from it is through machine learning and artificial intelligence. There is simply no other way to keep up with the growing [deluge] of data, as well as the use cases around this content,” he said.
