Mapbox Acquires Augmented Reality Activity Tracking App Fitness AR
Open-source mapping platform Mapbox has acquired activity tracking app Fitness AR, which lets users view runs, hikes, or cycling routes from Strava superimposed on a 3D map of the terrain. The announcement was made by Mapbox mobile VP Paul Veugen in a Medium post. Mapbox will continue to deliver updates to the app, which will be dropping its $2.99 price and going free in the App Store starting today. Fitness AR was among the first ARKit-enabled apps and was featured by Apple early on. The app utilized Mapbox’s Unity Maps SDK to visualize the terrain of the paths. Fitness AR’s co-founders Adam Debreczeni and Eric Florenzano will be joining Mapbox to work on AR tech in verticals including travel, weather, fitness, sports, and gaming. Mapbox, increasingly shifting efforts to augmented reality, recently acquired startup Mapdata to expand into building augmented reality maps.
